They say the eyes are the windows to the soul, but truth be told, sometimes our eyes need a little help with their majestic look! As a busy woman on-the-go, who has the time to do a full-on makeup routine every single morning? That’s why it is crucial that we find those key products that make all the difference and require LITTLE effort!

It might sound like the most basic of them all, but the magical powers of a great mascara often get overlooked!

The mascara’s main magical powers are to darken, thicken, and lengthen the eyelashes. Ok, so maybe you knew that, but did you know why? Mascara pulls away from the eyelash from the rim of the eye, thereby adding depth to your eyes and making them look larger and wider. Ahh, that wide-awake look that saves us from the reality of looking like we woke up just 30 minutes before work!

And of course, we all know the struggle and consequences of NOT applying mascara correctly. Yes, yes, those vicious clumps and spider lashes that are on a mission to ruin our lashes!

How to choose the right mascara?

There are a million mascara out there and they all promise different things, so how in the world is a girl supposed to choose the right one?


Decide what’s most important to you according to your needs. There are lengthening, thickening, curling,  and volumizing mascaras. If you want longer lashes go for the lengthening mascara; if you want fuller lashes go for the volumizing one. You can try our Xtreme Definition and Volume Mascara for definition and volume and a non-smudging formula that enhances the lash with great ease!


Waterproof mascaras are a great option for the Summer and they are great at holding a curl. However, they are harder to remove than conventional mascaras. Make sure you have a makeup remover specially formulated to remove waterproof mascara to avoid any of those precious babies from falling out during your makeup removal process!


Color does matter! If you thought foundation was the only product you had to worry about matching to your skin, you’ve got one more trick to learn. Although black mascara opens the eyes and gives lashes a thicker and fuller effect, you have to make sure it’s the right shade for you. If you have blonde hair and/or very fair skin,  black mascara can be too overpowering. In such cases, you might want to stick to a brown mascara to suit your hair and skin color accordingly.

Tips for applying mascara:

  1. Don’t pump the wand in and out of the bottle as this will push air into the tube. This makes the mascara dry out faster, causing clumping and flaking. Instead, gently twist the wand back and forth or in circular motions to pick up the desired amount of product.
  2. For longer looking lashes, curl your lashes before you apply mascara . Begin at the root of the lashes and be careful not to catch any skin with the eyelash curler. Press the curler into your lashes and hold for about 10 seconds. Then move the curler out towards the end of your lashes.
  3. To apply mascara on the top lashes, look straight into the mirror, take the wand and place it at the base of your lashes. Now, move the wand up your lashes and sweep upwards. Repeat this step again and apply 2-3 coats. This will make your lashes look fuller and widen your eyes instantly!

So there you have it, a little mascara 411 to help you pull off the no makeup-makeup look without a hitch!

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