Our Story

The passion for the beauty field soon became a mission to create brow bars for Reema Khan who noticed the need and the growing popularity of eyebrow threading. Armed with the idea of creating a facility where customers could quickly get their brows (threading) and makeup done in a natural and effective way,a low price tag which shoppers found irresistible and a solid marketing strategy, Shapes Brow Bar quickly took root.

Reema's family owned Salons and Spas in India, where threading was one of many services offered to the clients. In 2003, Rima launched her first full service salon business in Chicago.

As threading became more well known, “She soon noticed that a lot of people were coming from different suburbs of Chicago just to have the threading service done which along with the facials was the niche service the salon offered,” She saw potential and decided to promote their niche brow shaping service by setting up brow bar facilities  in shopping malls which seemed like the perfect way to launch and promote their niche service business of brow shaping in a cost effective manner: to meet more of their potential threading customers. They soon opened their first brow bar in the Ford City Mall in Chicago. Now it’s a franchise looking forward to a breakout year by capitalizing on two compelling consumer forces: the growing demand for services that enhance beauty and wellness, a truly amazing and better concept of brow shaping and the desire for convenience and time savings.

Our Vision

• To be the world’s largest retailer of Brow Shaping products and services.
• Develop and promote the demand for Brow Shaping products and services to the beauty customer
• To build a world class and reliable brand.
• To create and promote win-win opportunities for Shapes’ business partners.